Founder, CEO and Creative Director of NEVER.

Maverick Lo Bianco, born in Milan (Italy), is a young business man and entrepreneur that believes in himself and in his ideas, is a dreamer and a leader.

High experience in fashion, film and fitness.

He created a luxury Italian club with customised services and bespoke products for the members. 

He moved to London just few hours before lockdown because his goals to achieve were more important than stay at home and wait. His life is a journey and NEVER is the journey! 

Maverick is also a Film Producer and Actor, his last movie is "MEDITERRANEO" filmed in the south of Italy and presented in London, Rome and Toronto.

He is a sport man and he was also an Italian’s kick boxing champion.

At the moment he is based in London where he is creating the first Luxury NEVER Club!